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Corporate Information

Rojukiss International Public Company Limited

An overview of a company’s operations Rojukiss International Public Company Limited was established on March 2, 2007, and was listed on the Stock Exchange of Thailand on February 19, 2021. The company specializes in the development, production, and distribution of beauty and health products under various brands, under various brands, including “Rojukiss” for facial skincare, and “Sis2Sis” for makeup. With over 200 SKUs, all products are developed and manufactured through collaborations with contract manufacturers and are distributed both domestically and internationally.

The company focuses on creating a range of attractive, long-lasting brands and innovative products that meet the evolving needs of consumers. By leveraging strategic marketing, Rojukiss offers products that are affordable and easy for consumers to choose, while continuously improving existing products to better cater to customer demands.

Rojukiss’s current operations involve two key product categories: skincare, and color cosmetics These products are available not only in Thailand but also in several ASEAN countries, including Laos, Myanmar, Nepal and Vietnam.

Corporate Video

Vision and Mission

Vision

TO BE ASIA BEAUTY & HEALTH REFERENCE FOR THE FUTURE

Mission

We empower each person’s unique beauty through science-based skincare that delivers real, proven results at the best value

Message From CEO

In 2024, our company made significant strides toward sustainable sales growth by intensifying innovation effort and commercial investments.

As innovation became increasingly vital in the competitive beauty industry, we accelerated our product development pipeline and intensified our advertising campaigns to meet evolving consumer demands.

Mr. Corrado Giaquinto

Chief Executive Officer

Business Goals and Strategies

The company aims to become Thailand’s leading face care brand and achieve sustainable revenue growth.
The key goals for 2025 and beyond are as follows:

01
Market Leadership in Thailand’s Face Care Segment
The primary objective is to establish Rojukiss as the market leader in Thailand’s face care category. This involves strengthening brand equity, expanding market share, and enhancing customer loyalty through product performance and brand differentiation.
02
Achieve Sustainable Revenue Growth
The company targets a revenue milestone of 4 billion baht by 2030, reflecting a compound annual growth rate (CAGR) of 20%. This growth will be driven by both domestic and international markets, supported by a strong product portfolio and effective marketing campaigns.
03
Progressive Gross Profit Increases
A key financial goal is to increase gross profit margins by 0.5 percentage points annually. This will be achieved through cost efficiency measures, supply chain optimization, and premium product offerings that deliver high value to consumers.
04
Strategic Investment in Advertising
To build long-term brand equity and drive awareness, the company plans to increase its advertising budget progressively. The focus will be on showcasing Rojukiss’ Korean heritage, scientific credibility, and product efficacy across both traditional and digital media platforms.
05
International Market Expansion
The company aims to grow international sales from the current 2% to 20% of total business by 2030. Key focus markets include Southeast Asia, with a deep distribution model that ensures broad market coverage and local consumer engagement.
06
Consistent Profit Growth
Targeting a year-on-year profit growth rate of 15-25%, the company will focus on optimizing operational efficiency, driving higher-margin product sales, and improving demand-supply synchronization.

The company is committed to executing a focused growth strategy that leverages its core strengths in face care, innovation, and international expansion. Key strategic pillars include:

01
Sharp Focus on Thailand’s Face Care Market
The core strategy is to concentrate investments and resources on the Rojukiss brand, evolving from a multi-brand approach to a single-brand powerhouse in the face care segment. This will enable deeper consumer engagement, stronger brand recall, and increased market share.
02
Elevate ROJUKISS’ Korean and Scientific Image
Reinforcing Rojukiss’ brand heritage and scientific credibility is a top priority. The marketing strategy will highlight the brand’s Korean skincare expertise, advanced formulations, and proven efficacy, positioning Rojukiss as a trusted solution for face care needs.
03
Champion Revenue Growth Management and Cost Efficiency
The company will enhance its revenue growth management capabilities by optimizing pricing, promotions, and product mix. Simultaneously, a disciplined approach to cost efficiency will ensure sustainable profitability and support long-term growth.
04
Amplify Innovation Impact
Innovation will be accelerated through better demand-supply synchronization, ensuring faster product launches, optimized inventory levels, and stronger in-store execution. This approach will enable the company to meet consumer demand more effectively and capture growth opportunities.
05
Expand International Footprint
The company will pursue growth in Southeast Asia through a deep distribution business model that leverages local partners, tailored marketing strategies, and region-specific product offerings. The focus will be on building sustainable market positions and driving long-term revenue growth.
06
Accelerate Digital and Analytics Capabilities
To enhance decision-making and operational efficiency, the company will invest in digital and analytics capabilities. This includes leveraging consumer insights, optimizing marketing performance, and improving supply chain visibility for faster and more informed business decisions.
07
Elevate Business Fundamentals and People Competencies
Strengthening the organization’s core capabilities and talent pool is essential for sustainable growth. The company will focus on developing leadership skills, enhancing employee engagement, and fostering a culture of innovation and performance excellence.