Business and Brands
Business Overview
The company has consistently expanded through marketing initiatives that have been implemented to fortify its diverse brands, product innovation to address the evolving and diverse requirements of consumers,
and the enhancement and development of existing products to more effectively meet consumer demands. In the domestic market, the organization provides over 200 SKUs for purchase. The company is committed to enhancing the quality of its existing products and the development of new ones to ensure that their features, packaging, prices, and forms are in accordance with the current requirements of consumers. The emphasis is on the development of innovative products that distinguish themselves from other market offerings. In order to guarantee the development of innovative solutions or even innovations that address consumers’ unmet needs, the process of developing new products is ongoing and is founded on market research and the continuous monitoring of consumer needs. This agility is a critical competitive advantage for the company, as it introduces new products annually and prioritizes the rapidity of market research, the comprehension of consumer demands, and the efficient development and distribution of new products.
71 new SKUs
In 2024, the company launched a total of 71 new SKUs under its brands, accounting for 39% of total sales in 2024.
skincare
color cosmetics
Our Brands
Rojukiss
Premium skincare brand from South Korea delivering visible skin transformation through advanced beauty science and high-performance ingredients.
Explore More
Consumer satisfaction from visible result
Sis2Sis
Compact and easy-to-use makeup brand designed for modern women, stylish, and perfect for quick beauty anytime.
Explore MoreMillion units sold since launch
Research and Development
The Company has launched “Rojukiss Skin Lab”, a dedicated innovation center established in collaboration with strategic OEM partners.
Rojukiss Skin Lab will focus on comprehensive skincare product research and development, including the patenting of proprietary ingredients and the creation of agile innovation models. This approach will accelerate the process from concept to market-ready products through streamlined, high-potential testing. The center will enable the rapid and precise design of products and solutions that meet consumer needs, underpinned by safety and proven efficacy.
Beauty’s in Our Brands and Innovations, from the Lab to your makeup table
The research is to create innovative products continuously
The Company has prioritized the research to create product innovation from past to present by studying and understanding the consumer through Qualitative Research such as Focus Group Discussion as well as Quantitative research through survey. For these reasons, the Company can understand the consumer’s behavior and requirement in all perspectives, for example, the product demand, the behaviors of consumption and purchasing, appropriate pricing, media and etc. Such data will be analized and planned to develop the products serving the consumer’s requirement further.
Sis2Sis, the cosmetic product as the exemplar developed from the understanding to the sophisticated consumer requirement. From the research, it is found that the customer target group has continuously bought the cosmetics subjected to their budget limit. They hardly ever use up a lipstick product anyway and do not prefer the bulky makeup product size. Sis2Sis is the cosmetic product in sachet with attached brush innovated to solve the consumer demand in all respects, available in the convenient shops, affordable only 49 Baht. The customers can buy over one piece per one-time shopping in comparison with large-size package of other brands. The 2ml of liquid contained in the compact sachet, light-weight package for travel size but can be used up over 30 times. Owing to this understanding, Sis2Sis Lip & Cheek Creamy Tint has boosted up sale to No.1 of Thailand in lipstick volume based on 2019 Neilsen data.
Innovation & Consumer Insight
Quality, Efficacy & Safety
Value & Accessibility
Certification Standards
