Our Story
Significant Development
- The skincare products under the “ROJUKISS” brand of the company have achieved the highest market share of 5.1% compared to 2023, reflecting a growth rate of 41%. This growth is three times higher than the facial moisturizer market (Facial Moist), which experienced a growth of +14%
Launched Rojukiss products in a Clinical Grade format, offering consumers an alternative choice for skincare. These products are formulated with high-quality key ingredients and have been clinically tested to ensure safety and avoid irritation.
- The company expanded its sales channels by utilizing the online platform TikTok Shop, one of the most popular marketplaces today. The company has adjusted its sales strategy to align with current consumer shopping trends through the account rojukissth.official.
- The company expanded into a new market in China through online platforms, specifically by selling through Thailand Douyin stores, to increase opportunities for growth and enhance brand recognition in international markets.
Invested in HIBIOCY Co.,Ltd. to expand its business into health innovation.
- On January 28, 2022, the Board of Directors meeting (1/2022) considered and approved the company’s investment in HIBIOCY Co.,Ltd. (“HIB”). The company signed an investment agreement with HIB on February 1, 2022. The investment was made through the purchase of newly issued shares in HIB for an amount of 5,200,000 baht, acquiring a stake of at least 50% in HIB. The total registered capital of HIB after the investment will be 10,210,000 baht, represented by 102,100 ordinary shares with a par value of 100 baht per share. The funding for this investment was sourced from the company’s working capital. The reason for this investment is that HIB participates in the production and packaging of pharmaceutical products, medical devices, and equipment. Additionally, HIB holds the exclusive rights to receive technology transfer for antibodies targeting the SARS-CoV-2 virus to develop, manufacture, and distribute nasal spray products aimed at preventing or inhibiting the COVID-19 virus (under the preliminary agreement of the technology transfer contract). This technology was developed by a team of medical professionals and researchers from Chulalongkorn University. The company believes that this investment will enhance its capabilities, particularly in health innovation, aligning with its vision and mission to become a leader in developing innovative health and beauty products. Furthermore, the company recognizes the importance of supporting and advancing technologies and innovations developed by Thai researchers and experts. The company expects to start generating revenue from the sales of these products in the third quarter of 2022.
- O2KISS Co., Ltd. (“O2KISS”) changed its status from a joint venture to a subsidiary effective June 30, 2022, with a100% ownership stake. The company operates through both online and offline sales channels.
Established a joint venture, O2 Kiss Co., Ltd., and conducted a share purchase by GMM Grammy Public Company Limited.
- On January 5, 2021, at the Board of Directors Meeting No. 1/2021, a resolution was passed approving the company’s investment in 2,000,000 common shares of O2 Kiss Co., Ltd., a newly established company. The investment amounted to 20,000,000 baht, representing a 40% shareholding. The company has joint control through a shareholder agreement with O Shopping Co., Ltd. (“O Shopping”), a subsidiary of GMM Grammy Public Company Limited (“GMM”). O2 Kiss Co., Ltd. was registered with the Department of Business Development on March 25, 2021
- On January 15, 2021, AAH and Miss Piyawadee Sonsingh signed a Letter of Intent (LOI) granting GMM the conditional right to purchase up to 40,459,500 shares and 19,480,500 shares, respectively, totaling no more than 59,940,000 shares, which represents no more than 9.9% of the total shares of the company after the initial public offering (IPO) at the same price as the offering price for common shares to the public.
Launched skincare products under the O2KISS joint venture.
- In March 2021, the company began selling the PHD K-Derma Anti-Spot & Melasma Brightening Program skincare set under the joint venture between the company and O Shopping Co., Ltd. ("O2KISS") through the distribution channels of O Shopping Co., Ltd.
Launched new products for export to be sold in Indonesia.
- April 2021, the company began selling Rojukiss Serum skincare products in Indonesia.
Launched dietary supplements under the O2KISS joint venture.
- In November 2021, the company began selling Qi- Cordyceps, Ginseng, and Lingzhi Mushroom dietary supplements under the joint venture between the company and O Shopping Co., Ltd. ("O2KISS") through the distribution channels of O Shopping Co., Ltd.
Launched new products for export to be sold in Vietnam.
- In December 2021, the company began selling four variants of Rojukiss facial masks in Vietnam.
Launched a skincare supplement product under the Rojukiss brand.
- The company developed a skincare supplement product under the Rojukiss brand to expand the brand into the beauty and health product category.
Signed agreements with distributors of its products in Indonesia and the Philippines.
- The company signed distribution agreements in the Philippines and Indonesia on January 31, 2020, and March 31,2020, respectively, to expand the distribution of its products through authorized distributors in these two countries.
Registered to convert into a public company, increased its registered capital in preparation for an IPO, and continued to expand its business.
- At the Extraordinary General Meeting of Shareholders No. 1/2020 on May 9, 2020, the following resolutions were made: 1) Approval of the dividend payment from the 2019 operational profit to shareholders at a rate of 6.2 baht per share, totaling 107,407,731.27 baht; and 2) Approval to increase the registered capital from 173 million baht to 270 million baht and allocate up to 9,666,667 new common shares with a par value of 10 baht per share to be offered to existing shareholders.
- At the Extraordinary General Meeting of Shareholders No. 2/2020 on July 14, 2020, the following resolutions were made: (1) The par value of the shares was altered from ten (10) baht per share to 0.50 baht per share. (2) The firm was registered as a public entity and its name was modified to Rojukiss International Public Company Limited. (3) The registered capital was augmented from 270 million baht to 309 million baht in anticipation of a stock exchange listing. (4) Up to 60 million new common shares, each with a par value of 0.50 baht, were designated for public offering via an Initial Public Offering (IPO), while up to 18 million shares were reserved for the exercise of warrants under the KISS ESOP program for the company’s executives and employees. (6) Warrants were issued and made available to the company’s executives and employees under the KISS ESOP program.
Granted the rights to use the Sis2Sis trademark to a manufacturer and distributor in Indonesia and provided consulting services for business operations and marketing related to the distribution of products under the company’s brand in Indonesia.
- The company entered into an agreement granting the rights to use the Sis2Sis trademark to a manufacturer and distributor in Indonesia. Additionally, the company entered into a consulting agreement for business operations and a strategic sales and marketing planning agreement with a partner for the distribution of products under the Sis2Sis brand in Indonesia, through a network of convenience stores covering the entire country.
The company’s executives established Guts and Good to hold shares in the company.
- Between 2017 and 2019, the Lakeshore Group sold shares representing 12.60% of the total shares of WWV,which is the sole shareholder of AAH, to the company’s executives and employees to incentivize them in driving better performance for the company. Subsequently, in December 2019, the company’s executives and employees transferred their indirect shareholding in the company, held through WWV, to Guts and Good, a company established under the laws of Singapore to hold shares in the company on behalf of the executives and employees
Launched new products under the Sis2Sis brand.
The company developed the Sis2Sis brand to sell cosmetic products, distributing them through leading convenience stores. This allows consumers the convenience of portability and ease of use, as well as providing easier access to the company’s products for those who wish to try them.
Allocated common shares and newly issued registered shares to Aurora Asia Holding Pte Limited. (“AAH”)
- The company allocated common shares and increased its registered capital to 173.33 million baht by selling both existing common shares and newly issued common shares to Aurora Asia Holding Pte Limited (“Aurora”), a legal entity established to purchase shares in the company. Lakeshore Capital I LP (“LC1”) and LC1 Aurora Co-investment LP (“LC1AC”) (collectively referred to as the “Lakeshore Group”), which are Private Equity closed-end funds, are investors in Aurora. (For further details, please refer to Section 1.3, “Ownership Structure of the Group”).
- The company has hired executives with extensive skills and experience in the consumer goods industry to manage the company.
Acquired the Rojukiss trademark from its original owner in South Korea
- PhD International Limited (“PhD”), a subsidiary of the company, acquired the Rojukiss trademark from its original owner in South Korea. This acquisition was driven by the company’s recognition of the growth potential of skincare products from South Korea. The goal is to develop the brand to increase its recognition and to enhance product offerings to better meet consumer needs.
- PhD is a company established to hold the intellectual property rights of the trademark and grant the company exclusive usage rights. PhD was set up in Hong Kong to enhance the global image of the company’s trademark, which will be beneficial for the future expansion of the business internationally.
Launched new products under the brands Best Korea and Beauti Cute and expanded its product distribution channels to include convenience stores.
- The company launched “Best Korea” brand to market facial skincare goods via prominent convenience stores, offering consumers mobility and user-friendliness. This facilitates customer access to the company’s products for those wishing to experience them.
- In addition, the company developed the Beauti Cute brand to sell cosmetic products, primarily through health and beauty stores, as well as other distribution channels, to offer consumers more choices.
- The company expanded its distribution network in convenience stores, in addition to selling through 7-Eleven and Family Mart, to include Lotus Express, eXta, and Jiffy.
Changed the company’s name and expanded its product distribution network through modern retail outlets.
- The company changed its name from IX Company Limited to AISANCE Company Limited.
- In addition to distributing products through Tops, the company expanded its distribution network in modern trade channels to reach consumers by also selling products through Tesco.
Expanded the product distribution network
through health and beauty stores and extended its distribution channels to modern retail outlets.
- The company began distributing products through modern trade stores to increase its distribution channels and reach more consumers, starting with sales through Tops.
Broadened its product distribution networks to include convenience retailers.
The company has expanded the distribution channels of products under the Rojukiss brand to include convenience stores such as 7-Eleven and Family Mart, as well as extended its presence in health and beauty stores by distributing products through Boots.
The company established to engage in the business of importing and marketing skincare products under the trademark “Rojukiss” from the trademark owner in South Korea and distributing these products in Thailand.
- Established by Ms. Piyawadee Sonsingh and officially registered on March 2, 2007, the company’s primary goal isto import and market skincare products under the ‘Rojukiss’ trademark from the trademark owner in South Korea and distribute these products in Thailand.
- The company was the first to import cosmeceutical products from South Korea and introduce them to the Thaimarket under the Rojukiss brand. It holds the exclusive rights to import, market, and distribute the brand in Thailand. Watsons served as the first retail partner, with health and beauty stores being the initial distribution channel.
