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Message from CEO Message from CEO

Message from CEO

In 2024, our company made significant strides toward sustainable sales growth by intensifying innovation effort and commercial investments.

As innovation became increasingly vital in the competitive beauty industry, we accelerated our product development pipeline and intensified our advertising campaigns to meet evolving consumer demands.

Despite ongoing global economic uncertainties-such as inflation, rising interest rates, and geopolitical tensions-Thailand’s economy and the broader global market showed signs of recovery. We navigated these challenges by continuously monitoring external changes and swiftly adapting our strategies. This proactive approach not only mitigated risks but also positioned us for sustainable growth in a dynamic environment.

We integrated environmental, social, and governance (ESG) principles into our business model, ensuring that growth is balanced with social responsibility and environmental stewardship. Transparent corporate governance and robust risk management processes reinforced our long-term viability and stakeholder trust.

Building on the foundation laid in 2024, we have refined our strategic focus from a multi-brand approach to concentrating on our core brand, Rojukiss. This shift will allow us to enhance brand equity, strengthen customer loyalty, and streamline our marketing and operational efforts.

We are poised to maintain our growth momentum in 2025 with a focus on three key areas: amplifying new product innovation, enhancing financial performance, and expanding into Southeast Asia.

amplifying new product innovation, enhancing financial performance, and expanding into Southeast Asia

01
Innovation and Advertising
To stay competitive in the fast-evolving beauty industry, we will continue to invest in research and development, introducing innovative products that meet consumers’ evolving needs and amplifying their impact by better synchronizing supply, innovation and sales execution. Simultaneously, we will step up our advertising efforts to elevate brand awareness and drive consumer engagement.
02
Financial Performance
Improving gross profit margins and optimizing cash flow will remain key priorities to fund the increased in advertising. We will achieve this by enhancing operational efficiency, optimizing our supply chain, and unlocking the power of revenue growth management.
03
Southeast Asia Expansion
Leveraging our success in Thailand, we will extend our presence into key Southeast Asian markets. This expansion aligns with our vision of becoming a leading beauty brand in the region, supported by tailored marketing strategies and localized product offerings.

As we look to the future, we extend our sincere gratitude to everyone who has contributed to our success. To our investors, customers, business partners, financial institutions, and dedicated employees-your unwavering support and belief in our mission inspire us to strive for excellence. Together, we will continue to innovate, grow, and create value for all stakeholders, ensuring a prosperous and sustainable future for our company and the communities we serve.

Mr. Corrado Giaquinto

Chief Executive Officer

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