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Message from CEO Message from CEO

Message from CEO

IN 2025, THE COMPANY CONTINUES TO BUILD ON A STRONG FOUNDATION TOWARD BECOMING THE NO.1 FACE CARE BRAND IN THAILAND

Despite ongoing macroeconomic challenges, we maintained solid performance through agile execution, proactive strategy adjustments, and strong operational efficiency.

We delivered growth in both revenue and sell-out, while gaining market share in the face mask category, reflecting strong consumer demand and brand fundamentals.

Rojukiss remains our core growth engine, through continuous product innovation and clinically proven skincare, further strengthened by the establishment of Rojukiss Skinlab in Korea. We have also sharpened our focus to a core-brand strategy to strengthen long-term brand equity and marketing efficiency.

International expansion will also play an increasingly important role. The Company targets international revenue contribution to 8-10% in 2026, and a long-term target of reaching 20% of total revenue by 2030

Furthermore, the Company remains steadfast in its commitment to Environmental, Social, and Governance (ESG) principles, focusing on sustainable operations, responsible resource management, employee well-being, and transparent corporate governance. These practices reinforce long-term trust and value for shareholders and stakeholders alike.

LOOKING AHEAD, THE COMPANY TARGETS DOUBLE-DIGIT GROWTH, DRIVEN BY STRONGER BRAND EQUITY, INNOVATION, AND REGIONAL EXPANSION

01
Innovation and Advertising
To stay competitive in the fast-evolving beauty industry, we will continue to invest in research and development, introducing innovative products that meet consumers’ evolving needs and amplifying their impact by better synchronizing supply, innovation and sales execution. Simultaneously, we will step up our advertising efforts to elevate brand awareness and drive consumer engagement.
02
Financial Performance
Improving gross profit margins and optimizing cash flow will remain key priorities to fund the increased in advertising. We will achieve this by enhancing operational efficiency, optimizing our supply chain, and unlocking the power of revenue growth management.
03
Southeast Asia Expansion
Leveraging our success in Thailand, we will extend our presence into key Southeast Asian markets. This expansion aligns with our vision of becoming a leading beauty brand in the region, supported by tailored marketing strategies and localized product offerings.

As we look to the future, we extend our sincere gratitude to everyone who has contributed to our success. To our investors, customers, business partners, financial institutions, and dedicated employees-your unwavering support and belief in our mission inspire us to strive for excellence. Together, we will continue to innovate, grow, and create value for all stakeholders, ensuring a prosperous and sustainable future for our company and the communities we serve.

Mr. Corrado Giaquinto

Chief Executive Officer

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